摘要
相对于Web1.0,Web2.0具有用户可参与网站内部创造、更加注重交互性、符合Web标准的网站设计等五个典型特点。文章从web2.0的本质特征出发,结合现代旅游业的特点,提出了针对旅游网站访问者"旅游前—旅游中—旅游后"的互动营销策略。
The paper examines the essential features of web2.0,based on which it puts forward an interactive marketing program-＂Before travel-Travelling-After travel＂.The program is oriented to the visitors of tourism web site and is in line with the characteristics of modern tourism.
出处
《武汉职业技术学院学报》
2011年第3期66-69,共4页
Journal of Wuhan Polytechnic
