略论武汉城市旅游文化形象

Reflection on Cultural Image and Tourism of the City of Wuhan

旅游形象是旅游者对旅游目的地的总体认识与评价,而城市文化形象是城市旅游形象的核心要素,是提升旅游产品文化内涵的重要体现。文章从湖北、武汉的历史渊源切入,详细的分析了武汉城市文化形象的人文精神与文化魅力,并从四个方面提出塑造武汉城市文化形象的对策建议。

The image of tourist destination is built on tourists＇ overall impression and judgment on the place.While the cultural image of a city is seen as the core of its attraction to the tourists,it is important to attach the strong cultural connotation to the tourism products.Based on the review of the history of the city of Wuhan and the analysis on its humanity spirit and cultural enchantment,the paper puts forward proposals for improving the cultural image of tourism of the city of Wuhan from four perspectives.