走向下龙湾和吴哥的“印象·刘三姐”——文化产业发展个案研究引论

The "Impression Liu Sanjie" Modeled in Halong Bay and Angkor——A Case Study of Cultural Industry Development

利用民族文化品牌促进广西文化产业发展,是当前广西文化产业研究界和实业界面临的重要课题。作为文化-旅游演艺产业项目的"印象.刘三姐"是这方面具有典型性的成功案例,随后出现的"印象"系列却难以复制其成功。以"印象.刘三姐"运作模式为范例的"越南越美"、"高棉的微笑"即将登陆越南、柬埔寨,它们是检验"印象.刘三姐"模式的试金石,对当前广西文化产业发展路径的探索也将有所裨益。

To promote the cultural industry development of Guangxi with national culture brands is an important subject for the research community and industrial circle. The culture-tourism entertainment project ＂Impression Liu Sanjie＂ is a typical successful case in this aspect. But it is hard for the ＂lmpressim＂ series after it to copy it＇s success. ＂Vietnam Beauty＂ and ＂Khmer Smile＂, with ＂Impression Liu Sanjie＂ as operation model, will be on show in Vietnam and Cambodia. They are the touchstones of testing this model, and the experience will be helpful for the exploration of Guangxi cultural industry develop- ment.