郑州会展业定位与发展战略研究

A Study of Zhengzhou Exhibition Orientation and Development Strategies

近年来,会展业在我国以及世界具有强劲的发展动力,郑州市的会展业也得到了前所未有的发展:形成了自有品牌,规模有所提升,基础设施也日益完善;但由于郑州市会展业还属于起步阶段,缺乏明确和具体的会展业战略定位,使得会展业不能充分发挥其对经济的贡献作用。因此,郑州市会展业必须明确其主题定位、区域定位、规模定位和形象定位。

In recent years,exhibition industry at home and abroad has strongly developing motive force;meanwhile,the exhibition industry of Zhengzhou city also gets an unprecedented development：forms its own brand,the scale is promoted and the base installation also gets complete day by day.However,the exhibition industry of Zhengzhou is still at an initial stage,short of a clear and specific strategic orientation,which makes it unable to fully develop its contribution to the economy.Therefore,the exhibition industry of Zhengzhou city must clear its subject orientation,regional orientation,scale orientation and image orientation.