商品广告摄影色彩的控制与运用

Control and Use of Advertisement Photography Colors

当代商品广告的设计与制作离不开摄影,广告摄影已经成为商品广告最重要的表现手段之一。在商品广告摄影的创作与表现过程中,对色彩的控制与运用是最重要的,能够正确再现商品的色彩,能够创造性地营造图面色彩氛围,是有效表现和宣传商品的关键,是决定商品广告摄影成败的关键。精确控制色彩是商品广告摄影的核心,巧妙运用色彩是商品广告摄影的灵魂。

In modern society,design and production of advertisement are attached to photography,which has been one of the most important ways used in advertisement.In the process of creation and production of advertisement photography,it is the control and the use of colors that are of a lot of significance.The key to manifest and publicize merchandise is to exactly represent colors of merchandise and to creatively build atmosphere of drawings colors,which can decide if it is successful advertisement photography.The heart of advertisement photography is the exact control of colors.The spirit of advertisement photography is ingenious use of colors.