西安、成都、昆明入境旅游市场动态演化对比分析

Contrast Analysis on Inbound Tourism Market Evolution and Development in Xi′an,Chengdu and Kunming

运用SPSS、EXCEL软件,采用亲景度、市场机会指数和市场占有率等指标相结合的研究方法,对2000—2010年西部主要旅游城市———西安、成都、昆明入境旅游市场进行分析,发现西安和昆明的市场占有率呈"M"推移,内部市场占有率X=35%对称;以人文景观为主的西安其强亲景国为欧美的英、法、德、美,以自然风光为主的昆明其强亲景国为东南亚的新、马、泰,而自然景观和人文景观并重的成都其强亲景国为泰国。针对这一规律,得出针对不同客源市场的合作措施。

The cooperation of regional tourism became the tendency of tourism development.Based on the comparison of the western three main tourism city（Xi′an,Chengdu and Kunming）,using the method of preference scale and index of market opportunity to find that the market share rate of Xi′an and Kunming appeared ＂M＂ went phenomenon.Western Europe and North America were the most important market of Xi′an,Southeast Asia was the most important tourism market of Kunming,Thailand was the most important tourism market in Chengdu.This article just tried to describe the real situation of the three cities,and provided a scientific reference for them to share much more tourist market.