郑州童装批发市场现状分析

The analysis of Zhengzhou children's clothing wholesale market situation

随着生活水平的提高,童装已不再是传统意义上单一的只要遮体避寒就好,它以舒适为前提,是提高审美、防寒保暖等多种功能的综合体。中国童装业迅猛发展,更多商家看到了商机,郑州童装批发市场也随之逐步建立并逐步完善,但完善的进程中仍然存在着一些不足和弊端:童装产品年龄结构不合理,大龄儿童服装紧缺;童装款式"成人化";童装款式抄袭现象严重;批发规则不合理等,分析研究郑州童装批发市场这些不足之处,并提出一些相应的对策及改进方案。

With the improvement of living standard,the children＇s clothing was no longer traditionally single covering their bodies for cold weather,it was comfortable for the premise,improving aesthetic,cold-resistant,warm,a variety of functions such as Mosaic.With the rapid development of Chinese children＇s clothing industry,more merchants saw business opportunities,Zhengzhou children＇s clothing wholesale market also with gradually established and perfected gradually,but the process of perfect still existed some deficiencies and drawbacks：unreasonable age structure of children＇s clothing product,shortage of elder children＇s clothing;adult children＇s clothing styles;serious children＇s clothing style plagiarism;unreasonable wholesale principles etc.After analyzing and studying these deficiencies of the Zhengzhou children＇s clothing wholesale market,some relevant countermeasures and improvement plan were put forward.