欧洲博物馆教育项目的策划特点

The specialties on European museum＇s educational programming

欧洲著名的博物馆以其悠久的历史、幽雅的环境、丰富的馆藏、强大的研究能力吸引着世界各地的参观者，成为城市独特的文化景观。与西方发达国家相比，我国博物馆的教育职能还远远没有得到充分的发挥，博物馆教育有名无实的现象比比皆是。通过对欧洲博物馆教育项目策划特点的分析，我们发现其总体表现出以下三个特点：设有互动、多样化的教育菜单；注重全过程的营销教育项目；强调多元化的教育合作模式。通过此次考察，使我们对国外教育项目的策划有了更为直观和深入的了解，并将以国际化的视野为上海自然博物馆新馆和上海科技馆教育功能的发展提供有益的借鉴。

Those famous m culture scenery of numerous history, collections useums make the Europe. They visitors from pleasant special attract worldwide by their long environment, plentiful and powerful research abilities. Compared to the advanced countries in west, the educational function of our museums is far away from perfectly working. Through the analysis of their plan model of educational project, we find itgenerally shows three characteristics： design active and diversified education menu; focus on progressively education project marketing plato emphasize diversified education cooperated model. This investigation will provide successful experience for us.