精彩科普讲座的要素探析——以“极地盛宴”为例

A case study on key elements of a popular Science lecture, with special reference to Polar Palooza

本文以2009年在上海科普大讲坛举办的来自美国的《极地盛宴》科学传播项目为案例，探试一个精彩的科普讲座所需的基本要素。笔者对主题的确定、内容的选择和表现的形式等几个主要环节作了分析与探讨，并通过听众问卷调查，对讲座的传播效果进行了初步评估。本次讲座的科学性、多元性、趣味性与听众多方位互动等特点，让听众犹如跟随科学家行走在地球的两端，目击了全球气候变化的事实，有效达到了科学传播的目的，这种生动有趣的传播方式值得我们借鉴。

This paper tooks a case study on key elements of a popular scientific lecture through the special reference to Polar Palooza, an outreach program from American cooperated with Shanghai Science Communication Forum in 2009. The author analyzed the key sessions of a popular selection, format, a siarvey of scientific lecture including theme content planning and presenting primary evaluation through audience the program is given too. The key elements as scientificity of contents, diversity in speakers and presenting styles, and enjoyable interactive between speakers and audients promote the effectiveness on science communication, which left us more to learn from.