摘要
从“囚徒困境”经典博弈模型出发，以实证研究数据为依托，分析白市驿两大温泉旅游景区的“价格竞争”现状，提出两大温泉景区如何用“非价格竞争”走出困境的策略，实现两大温泉旅游景区各自的利润最大化，实现温泉旅游景区和消费者的“双赢”。
Based on the classic game model of Prisoner＇ s Dilemma and the empirical research data, this paper analyzes the price competition of two hot spring tourist attractions at Baishiyi and further proposes ways for them to walk out of this dilem- ma by employing non-price competition strategies, thus helping the two hot spring tourist attractions realize their maximum profits respectively and achieve win-win situation for both tourist attractions and consumers.
关键词
白市驿两大温泉景区
囚徒困境
非价格竞争
the Baishiyi
two hot spring tourist attractions
prisoner＇s dilemma
non-price competition
