摘要
从学科教学角度出发，研究教师如何在广告英语双语教学过程中贯彻新《大纲》“用英语开设相关专业知识课程”理念，将英语语言教学与商务教学有机结合，培养商务英语复合型人才，探索如何在“相关专业知识课程”教学中具体实施“复合型英语人才培养”的目标。
Based on the bilingual teaching practice of Advertising English, a relevant course in business area for English majors, this paper tries to research how to achieve the goal of the new Teaching Curriculum for English Majors in Higher Education ＂An Interdisciplinary Talent Developing Mode For English Majors＂, by incorporating teaching ＂knowledge of business and marketing＂ into ＂knowledge of advertising English＂.
关键词
复合型英语人才
相关专业知识教学
广告英语教学
商务英语
advertising English teaching
teaching relevant specialism courses
interdisciplinary talent of English majors
business English
