摘要
重庆天赐温泉、海兰云天、贝迪颐园三家温泉旅游度假景区同处于重庆主城九龙坡区的白市驿板块上。三大景区地理位置十分相近,彼此距离不超过10公里,在现实的经营中存在着严重的价格竞争。从定性和定量两个方面,利用实证研究和博弈理论对三个温泉旅游景区实行区域旅游“竞合”进行了可行性分析,旨在为重庆市温泉旅游景区实现区域旅游资源整合提供理论依据。
There locate three hot spring vacationlands including Chongqing Tianci Hot spring, Hai Lan Yun Tian Hot Spring and Bei Di Yi Yuan Hot Spring in Bai Shiyi. These three vacationlands are quite close, within 10 kilometers away from each other, thus the competition between them is fierce in the real operation. This essay is devoted to analyze the feasibility of the competition and cooperation between these three spots with the empirical study and game theory in qualitative and quantitative aspects so as to provide some theoretical foundations for the tourism resource consolidation of the hot spring vacationland.
关键词
温泉旅游
竞合
可行性分析
博弈模型
hot spring tourism
co-petition
feasibility analysis
Game model