电信运营商移动互联网业务创新营销模式

Innovation of the Business Marketing Mode for the Telecom Operators in Mobile Internet

互联网公司在过去10年取得的巨大成功以及移动互联网的快速发展,不断冲击着传统运营商的业务运营和商业模式。对传统电信运营商来说,如何利用自身优势,创新移动互联网业务的营销模式,对运营商在移动互联网领域的话语权和业务发展起着重要作用。本文首先分析移动互联网的发展状况,接着总结当前流行的移动互联网业务营销模式,然后提出传统电信运营商关于移动互联网业务营销模式创新的方向和建议,最后介绍电信运营商以产品基地为代表的移动互联网营销模式创新实践。

This paper analyses the development status of mobile Internet,and summarizes the current popular business marketing modes of mobile Internet,then puts forward the innovation direction of business marketing mode and the suggestion to the traditional telecom operator in the mobile Internet,finally introduces the innovation practice of the mobile Internet marketing mode with product base of the telecom operator.