合法性视角下的创业导向与企业成长:基于中国新企业的实证检验

Entrepreneurial Orientation and Enterprise Growth from the Perspective of Legitimacy:Empirical Tests Based on Chinese New Ventures

实践中新企业在创业导向实施与合法性获得之间的两难选择,使得新企业如何跨越"合法性门槛",推动创业导向战略的实施和企业成长,成为一个值得探究的话题。本文从合法性相关研究出发,提出主动获取的战略合法性行为和客观表现的自洽合法性状态是新企业应该谋求的解决合法性障碍的两种方式,并分析了战略合法性和自洽合法性在创业导向与成长绩效间的作用机制。实证研究证实,企业战略合法性在解决创新和先动行为实施带来的市场认同缺陷和顾客接受偏见中的作用,从合法性视角打开了企业创新、先动行为与成长过程的黑箱;而企业自洽合法性为企业创业导向战略促进企业成长提供了良好的市场接受和认可的企业背景和环境。

In practice, the dilemma between entrepreneurial orientation and legitimacy makes it a topic worth exploring that how to overcome ＂legitimacy threshold＂, in the process of entrepreneurial orientation and business growth. Starting from the legitimacy research, this paper presents and explains how strategic legitimacy and conforming legitimacy work on between entrepreneurial orientation and new venture growth. The empirical study confirms the effect of strategic legitimacy plays to solve the market and customer acceptance prejudice caused by proactiveness and innovativeness, and form the view of legitimacy, open the black box of entrepreneurial orientation and new venture growth. Also, conforming legitimacy provides a good market acceptance and recognition environment for the implement of entrepreneurial orientation.