基于地域文化的旅游资源发展构想——章丘市旅游纪念品开发初探

The Vision of Tourism Resource Development Based on the Regional Culture

旅游纪念品是旅游市场上的一种特殊商品,在旅游活动中承载着意味悠远的文化意蕴与历史内涵,旅游纪念品所呈现出的文化价值远远超过了其自身的价值。正是由于旅游纪念品的这一特殊性,决定了它在整个旅游活动中的不可替代的地位。近年来,章丘市无论在自然景观还是人文景观旅游方面都有较大的发展,基于此,在分析了章丘市旅游纪念品研发现状的基础上,提出了针对章丘市的旅游纪念品开发策略,以期为章丘市的旅游文化事业发展提供参考与依据。

The souvenir is a special kind of tourism products on the market, bearing the significance in tourism activities, the souvenir of cultural value have exceeded subject value. Because of this specificity, tourist souvenir in the whole tourism activities is very important. In recent years, Zhangqiu has achieved great development in natural beauty and humanities landscape. But souvenirs r＆d is weaknesses in Zhangqiu. So in the analysis of tourist souvenir on the basis of r＆d, we propose the development strategy about tourist souvenir. We hope to provide reference and basis for tourism and cultural development of Zhangqiu.