公路运输客运企业服务品牌发展研究——以宁波公运集团股份有限公司服务品牌建设为例

Service Brand Development of Highway Transport Passenger Transportation Enterprise——Taking Service Brand Building in Ningbo Gngyun Group Co.,Ltd.as an Example

分析宁波公运集团股份有限公司在创建车站服务品牌,促进交通文明建设,使车站服务逐步实现由规范服务向优质服务、标准服务向超值服务、站内服务向全程服务转变的成功经验,可以供同行参考。

It has some reference to the similar enterprise to analyze successful experience in creating service brand of the station from station internal to all the way in Ningbo Gngyun Group Co.,Ltd.,which may promote the transportation civilization construction to make station service convert from standard to high quality and overflow.