摘要
旅游景区游客满意度的高低,直接影响到旅游市场的大小和经济效益。文中运用游客满意度指数评价指标,采用问卷调查,通过软件分析得到量化的云台山世界地质公园游客满意度及其指标,揭示了其存在的一些问题,并针对性地提出了提升游客满意度的策略。
Visitors＇ satisfaction of tourism scenic spot directly affects the tourism market size and economic benefits. This paper uses tourist satisfaction evaluation index questionnaire, through software analysis, getting quantified Yuntai Mountain world geological park visitors ＇ satisfaction height and their indicators, reveling some existing problems, and puts forward these strategies to promote the tourist satisfaction.
出处
《南阳理工学院学报》
2011年第3期34-39,共6页
Journal of Nanyang Institute of Technology
关键词
云台山世界地质公园
游客满意度
测评体系
提升策略
Yuntai mountain world geological park
visitors＇ satisfaction degree
evaluation system
promotion strategy
