西部旅行社业发展存在问题及对策探析

Problems in the Development of Western Travel Agency Industry and the Countermeasures

西部旅行社发展面临外部环境改善、行业整体素质提高、旅游市场扩大的机遇;也面临观念落后、人才匮乏、信息手段落后、组织管理松散的挑战。本文通过对制约西部旅行社发展的因素分析,提出西部旅行社业要健康发展,应构建西部旅行社新型的联合经营体系,创新用人机制,推广旅游电子商务,树立品牌意识等。

The development of western travel agency industry is facing many opportunities,such as,improving the external environment,enhancing the overall professional quality,expanding the traveling market,and so on,and also is facing many challenges,like,backward idea,the deficient talent,backward information method,loose organization management.Through analyzing the factors that restrict the development of western travel agency industry,the paper points out that the western travel agency should construct the new join management system,innovate the employing mechanism,promote traveling electronic commerce,and set up brand consciousness to obtain the healthy development.