日本地震对山东省旅游业的影响分析

The Impact Analysis of Earthquake in Japan to Shandong Provincial Tourist Industry

本文就日本在2011年3月发生的地震以及由此引发的核辐射事件给山东省旅游业的出入境旅游和各旅游企业带来的影响进行了分析,进而尝试性地提出了做好日本的替代性出游目的地、着力开发国内旅游市场等的积极应对策略。

The article analyzes the impact on tourism enterprises and inbound and outbound tourism of Shandong provincial tourist industry,which brought by the earthquake in Japan in March 2011 as well as the consequent nuclear radiation incident,and then attempts to put forward positive coping strategies of Japanese alternative travel destination,and the strong development of domestic tourism market etc.