摘要
即便再强的＂客户为本＂的精神,一落实到跨国公司现实的运营结构中,也往往被扭曲、被忽略。
Back in 2004,Amazon founder Jeff Bezos,in an attempt to strike it rich in China,purchased Joyo.com. For the past seven years,while China's e-commerce has been rapidly developing, Joyo Amazon has only been able to sit quietly on the sidelines.In 2004,the company's trading volume had reached RMB 170 million,while its counterpart,Jingdong Mall only reached RMB ten million.However in 2010,just six years later,the tables have turned with Jingdong Mall reaching a trading volume of RMB 10.2 billion; leaving Joyo Amazon in the dust at only RMB 3.03 billion.This has left many wondering:just what has been behind Joyo Amazon's slow growth?
出处
《中国企业家》
2011年第16期72-75,13,共4页
China Entrepreneur
