摘要
本文从日本网络媒体的业务表现、广告主的营销活动和广告公司的经营思路三个方面入手，提炼出日本网络广告发展过程中出现的新特点，以求归纳可为我国广告业界和学界参考与借鉴的经验。
This paper sums up the new features of development in Japanese online advertisement, by analyzing the performance of Japan＇s internet media, advertisers＇ marketing operations and business ideas of Advertisement Company, hoping that it will provide some reference for the advertising and academic circles.
出处
《现代广告》
2011年第17期4-8,14,共6页
Modern Advertising
关键词
日本
网络广告
发展特点
Japan
online advertisement
features of development
