广西旅游目的地竞争力评价及优化研究

Research on Evaluation & Optimization of Competitiveness for Tourist Destination

由于各旅游目的地的旅游资源禀赋、经济社会发展水平,交通区位、基础设施建设、产业政策与发展环境等方面存在差异,如何将自身优势转变为有效的竞争能力是应该深入研究的重要课题。本文选取广西14个地级市为样本,通过建立旅游目的地综合竞争力评价指标体系,构建旅游目的地竞争力分析模型,运用因子分析法对样本进行评价,旨在探讨优化广西旅游目的地竞争力的策略。

It is true that there are many differences among tourist destinations,including tourist resource,social economy,transportation location,infrastructure,policy and developing environment,etc.But,how to change own advantages into effective competitiveness is an important topic.In this report,we take 14 cities as samples to build analytical model and evaluation index system for tourist destination competitiveness.Also,we evaluate the tourist competitiveness by factor analysis and discuss the measures on tourist destination competitiveness.