河南省普通高校女教师体育消费状况的研究

Study on Sports Consumption Condition of College Female Teachers in Henan Province

本论文主要采用了文献资料法、调查法、数理统计法等研究方法,对郑州市高校女教师体育消费的状况进行研究分析,其主要内容包括:体育消费信息来源、体育消费动机、体育消费水平与结构、体育消费后的满意度,影响和激发高校女教师进行体育消费的因素等。通过对高校女教师这一特殊消费层次的体育消费现状的分析,提出了合理性的建议。

Through using the method of literature review,investigation and mathematical statistics,this paper makes analysis on sports consumption condition of college female teachers in Zhengzhou including sports consumption sources of information,sports consumption motivation,sports consumption level and the structure,satisfaction after consumption,and factors influencing female teachers of sports consumption.Based on it,some rational suggestions are put forward.