“保存-显示”本能理论在公关活动中的运用浅探

Application of "Save-show" instinct theory in public relations activities

杨英法先生创立的"保存-显示"本能理论是心理学的重大突破,比广泛流行的马斯洛的需要层次论更加精当、合理和实用。文章在介绍了这一理论基本内容的基础上,探讨了其在公关活动中的运用。

＂Save-show＂ instinct theory founded by Mr.Yang Yingfa is a psychological breakthrough,it is more precise and appropriate,reasonable and practical than the widely popular Maslow＇s theory of needs hierarchy.This paper describes its application in public relations activities based on introducing its basic elements.