小说《通天河》中的传播伦理问题

Tongtian River and Broadcasting and Ethic Issues in the Novel

徐坤的小说《通天河》的故事发展是以信息传播为主线的,从小区"通天园"的命名、小区的策划宣传、业主的参观访问、咨询质疑、讨价还价到入住后的宣传报料及其对小区的影响等,整个小区的命运似乎和信息传播有着密不可分的关系。而整个信息传播的过程又牵涉到目前社会现实中各种各样的传播现象与传播伦理问题。小说警示我们,媒体对人类生活尤其是道德生活的影响比以往任何时候都要大,媒体对社会风气、道德观念的建设和引导负有不可推卸的责任。

The novel Tongtian River by Xu Kun is always following the line of information broadcasting.From the name of this community-Tongtian garden,the community planning publicity,the owners＇ visiting,consultation,question,bargaining,the advertising after moving in and its influnence to the whole community,etc,there is inseparable relationship between this community＇s destiny and the information broadcasting.And this broadcasting progress is also involved in all kinds of media phenomenon and ethic issues of transmission in current society.This paper is focusing on these issues that appear in the novel Tongtian River.