陕西苹果电子商务发展对策研究

Developmental Strategies on E-commerce of Apple in Shanxi Province

陕西苹果产量排在中国第一,但在运用电子商务的销售方式方面却落后于其他省份。主要是销售观念落后,农村网络设施不足、网络覆盖率低,缺乏电子商务人才、电子商务服务系统不健全。陕西应加快改变果农的营销观念,尽快完善网络设施,加大对农民网络知识的培养力度,完善陕西苹果的统一标准,大力推广网络营销模式,帮助果农降低苹果销售成本,增加果农的收入。

The apple output of Shanxi Province lies in the first place in China.However,its application to e-commerce is lagging behind other provinces.The main reasons are outdated marketing ideas,shortage and low coverage of rural network,lack of e-commerce professionals,and imperfect e-commerce service system.Hence,the province should change fruit farmers＇ marketing ideas,improve network and teach them to apply network to sell apples,make unified marketing standards to reduce cost of sales and increase the farmers＇ income.