体验经济视角下洪江古商城商道文化旅游产品开发研究

Tourism Product Development on Commercial and Virtual Culture of Ancient Business Center of Hongjiang Based on Experiencing Economy

历经五百多年风雨的洪江古商城形成了浓厚的商道文化---对天勿欺、吃亏是福、义方恪守、里仁为美。深入挖掘洪江古商城商道文化内涵,运用体验经济的"演出"理论,以吃、住、行、游、购、娱为道具,以洪江古商城商道文化为支撑,把洪江古商城打造成一个为游客提供体验旅游服务的剧院,既能给旅游者带来难忘的、无与伦比的商道文化体验之旅,又能推进旅游服务业发展,应是湖南发展经济的明智之举。

Through five hundred years＇ development,the ancient business center of Hongjiang has formed a strong commercial and virtual culture： people never deceive the God;suffering a loss is a blessing;humanity and morality are basic business norms.For Hu＇nan Province,it＇s a wise developing way to both bring the visitors unforgettable and incomparable experience on its commercial and virtual culture,and promote tourism service through exploring its culture,and developing the ancient city into a theatre providing experiencing tourism by serving food,hotel,travel,shopping,and recreation.