浅谈商业摄影在广告设计中的运用

Application of Commercial Photography in Advertisement Design

十八世纪五十年代初,印刷术的发展,使报纸走进我们的生活。同时,一个新兴的行业——广告,也登入了历史舞台。广告的本质,决定了广告实现方式的多种多样。从传播媒体分,有报纸、杂志、电视、电影、广播等等。所有的这些传播载体,目的都是为了让受众更能清楚的了解广告所宣传的内容。而在所有的广告制作方式中,能够实时展现广告产品及其价值的商业摄影,有着其他制作方式无可替代的地位。本文对商业摄影在广告设计当中的运用进行了研究和探析。

The 18th century early fifties,printing,make the development of the newspaper came into our life.Meanwhile,a rising industry——ads,login the stage of history.The essence of advertising,decide the advertising of realization of many and varied.From media points,newspapers,magazines,TV,movies,radio and so on.All of these communication carrier,the objective is to get the audience can more clear understanding that the content of the advertisement publicity.And in the advertising manner,can real-time display advertising products and value of commercial photography,with other ways of making irreplaceable status.This paper in advertising design of commercial photography is studied and the use of probing.