摘要
借鉴菲利普·科特勒(Plilip·Kotle)的产品寿命周期理论,基于班瓦利·米托和贾格迪胥·谢兹(2001)的顾客价值空间的概念,提出了产品价值空间的概念和应用于产品寿命周期各阶段的价值空间内容。
Profits from PlilipoKotle's theory of product life cycle,based on the customer value space's concept of BanwarioMittal and JagdishNoSheth (2001),Author proposed the product value space concept and the content which applies in the product life cycle various stages.
出处
《科教导刊》
2011年第22期238-239,共2页
The Guide Of Science & Education