期刊文献+

产品寿命周期价值空间及其构成 被引量:1

The Value Space of the Product Life Cycle and its Composition
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摘要 借鉴菲利普·科特勒(Plilip·Kotle)的产品寿命周期理论,基于班瓦利·米托和贾格迪胥·谢兹(2001)的顾客价值空间的概念,提出了产品价值空间的概念和应用于产品寿命周期各阶段的价值空间内容。 Profits from PlilipoKotle's theory of product life cycle,based on the customer value space's concept of BanwarioMittal and JagdishNoSheth (2001),Author proposed the product value space concept and the content which applies in the product life cycle various stages.
出处 《科教导刊》 2011年第22期238-239,共2页 The Guide Of Science & Education
关键词 价值 产品寿命周期 产品价值空间 value product life cycle product value space
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参考文献9

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二级参考文献16

  • 1(美)班瓦利·米托,贾格迪胥·谢兹.再造企业价值空间.北京:机械工业出版社,2002.
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