后瓶颈阶段电视讲坛节目的出路——以《百家讲坛》为例

The Way Out of the Television Forum in the later Bottleneck stage——Take "Lecture Room",for example

以《百家讲坛》为代表的电视讲坛节目遭遇收视瓶颈,以理性的视角来探讨后瓶颈时代电视讲坛节目的创作要点。认为,科学性是电视讲坛节目的灵魂,是其创作应坚守的基本原则;影像化是电视讲坛节目的翅膀,实现了学术知识具象化的电视表达;故事化是电视讲坛节目赢得受众的叙事策略和基础卖点;品牌化是电视讲坛节目长效发展的目标和归宿。

The televison forum represented by ＂Lecture Room＂ program viewing experience of bottlenecks.We should explore the era after the bottleneck in the creation of television programming forum points from a rational perspective.Science is the soul of a TV forum show and its creation should adhere to basic principles;image is the wings of TV forum program to achieve the concrete express of television academic knowledge;the story is the narrative strategy and basic selling point for TV forum program to win the audience＇s;brand is the goals and destination for television forum＇s long-term development.