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会展节庆,让青岛旅游更有层次

The Exhibition Festivals Make the Level of Qingdao's Tourism Higher
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摘要 同属于第三产业,会展业和旅游业好像一对天生的“孪生姐妹”,彼此之间具有很大的相互依存性,这一点,在旅游城市尤为突出明显。 The exhibition industry and the tourism industry belong to the tertiary industry.They are mutually dependent.In Qingdao,the exhibition tourism which is represented by the exposition especially the festivals and the sports events closely combines with the local tourism industry.From SINOCES to China International Navigation Exposition, from Qingdao International Beer Festival to Qingdao International Marine Festival,they try to attract the world and connect the exhibition industry with the tourism industry. MICE refers to Meetings,Incentices, Conventions,and Exhibitions including the events that take festivals and sports events as the themes.In fact,exhibition tourism is a kind of tourist activity that to attract tourists to come for negotiation,trade,tourism, cooperation and communication by holding various meetings,exhibitions,expositions, and cultural sports activities.It promotes the development of many related industries such as transportation,tourism,and trade.
作者 Lisa 王勇森
出处 《走向世界》 2011年第23期34-35,共2页 Openings
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