期刊文献+

与广告商联姻的大片们

The Advertisers Cooperated with the Blockbusters
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摘要 仅仅是电视连续剧中间插播广告的时代已经过去,貌似春晚、国产大片中植入广告也成为了老生常谈。 The times of putting advertisements into a TV series has passed.Recently,that the blockbuster Transformers:Dark of the Moon included advertising of Chinese enterprises has become a hot topic.Why are the advertisers and the movie makers never bored with cooperation? The answer is reciprocity.Although the Chinese enterprises rise rapidly in recent years,it's a very clever move to put advertisement into the movies naturally.We are happy and proud to see that Chinese brands appeared in the Hollywood blockbusters.
作者 魏浩浩
出处 《走向世界》 2011年第23期62-65,共4页 Openings
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