企业“极限营销”的“六字真经”

"Six-word Principle"on Enterprises' Marketing with Max-profits

极限营销是指企业在相关法律规定和社会道德容忍度的范围内获取最大化利益的营销活动或行为。它能在各方利益博弈的均衡的基础上使企业获得最大的利益。当然,企业运用极限营销策略具有一定的风险性,所以,只有正确理解其本质,把握好"六字真经"才能取得事半功倍之效果。

Marketing with max-profits is the actions with which enterprises may exploits the maximum profits with in the limits of the law and the social morality,and it could balance the benefits among all stakeholders.However,it also has risks.Only when the Marketing with max-profits is understood accurately and managed with the ＂Six-word Principle＂,can an enterprise do less work and make the better result.