建立以“花文化”为核心的广州城市品牌策略思考

Establishing "Flower Culture" as the Core City Branding Strategy for Guangzhou

随着城市发展迅速推进,城市之间在品牌形象的确立和修正上出现新的博弈态势,如何整合城市资源,凸显城市独特的品牌特征,如何巩固城市自身品牌优势等,是城市规划、建设和发展面临的重要课题。文章全面阐述了广州花文化的成因、优势、建立的必要性、可行性、原则和思路,建议确立以花文化为核心的广州花文化城市品牌策略,以此巩固"花城广州"的品牌优势,彰显广州城市魅力,提升广州城市美誉度和知名度。

With the rapid advancement of urban development, new trends emerge establishment and amendment of city branding. How to integrate urban resources, highlight the city＇ s unique brand features, and consolidate a city＇ s own brand is an urgent task facing urban planning, construction and development. By analyzing the origin, advantages, necessity, feasibility, principles and ideas of establishing the flower city culture in Guangzhou, the author proposes it as the core city branding strategy for Guangzhou, so as to consolidate the image of ＂Flower City of Guangzhou＂ , highlight the charm of the city, and enhance the city＇ s reputation.