广告汉英翻译质量评估模式建构

Construction of Quality Assessment Model for Chinese-English Advertisement Translation

司显柱教授建构出了基于功能语言学和语篇类型学的翻译质量评估模式。文章对其模式进行了详细述评,并提出修正模式用于广告汉英翻译的质量评估。该模式明确提出用体裁来代替司显柱模式中的文本类型,体裁分析作为对译文评估的必要步骤。增加了译文质量的等级标准,使译文评估更客观、更具科学性。该研究对于翻译质量评估研究是一个有益的尝试,并能为建构其他文本翻译质量评估模式提供借鉴。

Professor Si Xianzhu constructs a model of translation quality assessment based on the functional linguistics and text typology.Based on the elucidation and criticism of his model,a revised model is put forward to assess the quality of Chinese-English advertisement translation.In the revised model,the parameter of text type contained in Si Xianzhu＇s model is replaced by that of genre.A qualitative rank of translation quality is added to achieve more objective and scientific assessment of a translation.The research is meaningful in the field of translation quality assessment and gives inspiration to the study of proposing models for assessing the translation of other text types.