湖南农村节能灯普及现状与推广策略研究

Study on Strategies of Popularization and Promotion of Energy-saving Lamps in the Rural Areas of Hunan Province

将湖南省14个地州市划分为三等四类,并从四类中分别抽取了1个市进行了调研。综合利用全国农村普查数据和课题组的调研数据,分别就湖南省3个不同经济发展水平的农村地区:发达地区、中等地区和欠发达地区在使用节能灯方面的现状进行了分析。就湖南省农村地区在节能灯普及与推广的策略方面,从政府层面、生产企业和销售企业层面进行了探讨。

In this paper,14 cities of Hunan province are firstly classified into three levels and four categories, and one city in each category is chosen to making a survey. Secondly, the national rural census data and survey data of this study are used to analyse current situations of the utilization of energy-saving lamps in three rural areas of Hunan with different development level which includes developed, developing and undeveloped level. Finally,the popularization and promotion strategies of energy--saving lamps in Hunan rural area are discussed from the view of government, production enterprises and sellers