以手机为载体的农村移动电子商务市场研究

The research of mobile phones using as the carrier of rural mobile E-commerce market development

农村因为交通受阻,信息流通不畅,丰富的农产品和特产很难推销出去。随着手机网承载交流互动功能的应用日益丰富,手机在人们工作和日常生活中的影响力进一步加强。手机正成为农民上网的利器,推进以手机为载体的农村移动电子商务市场的发展对活跃农村经济至关重要。对发展以手机为载体的农村移动电子商务市场的可行性、发展瓶颈进行了分析,并提出了相关的对策建议。

Countryside abounds in agricultural products and special local products which can not be sold out because of inconvenient traffic and information block.With the further appliance of mobile internet,mobile phone has a increasing impact on people＇s work and daily life.Mobile phone is becoming a sharp weapon in surfing on internet for farmers.The development of mobile E-commerce which took cell phone as carrier in countryside is critical for the development of countryside＇s economy.The paper analyzed feasibility,development bottlenecks of mobile phones using as the carrier of rural mobile e-commerce market,and also gave some policy proposals.