浅析消费主义在校园传播的推动因素

An Analysis of the Driving Factors of Spread of Consumerism in the Campus

随着中国经济的不断发展,人民物质生活水平稳步提高,服务于资本主义的消费主义悄然进入中国,不断冲击着人们的消费观念和消费方式。消费途径、方式和目的的多样化推动了消费主义进驻校园,这些因素作用于思想不成熟、善于接受新事物、求新和求异的大学生,让部分学生迷失在消费苦海之中。消费主义作用下,大学生消费行为具有盲目性、超前性、攀比性等特点,换言之,消费主义思潮正通过不同渠道影响大学生消费行为。

As our country＇ s economy develops increasingly and material standard of living rises steadily, consumerism has found its way into China gradually, which serves to capitalism. It constantly impacts people＇s consuming attitude and pattern. Diversification of consuming ways, pattern and purpose promotes the path of consumerism to campus. These elements produce impact on college students and let them down the wrong way of consuming, who have immature thinking, are good at accepting new things. As a result of consumerism, the consuming behavior of college students features blindness, advance and comparison. On the other words, the-trend of consumerism is influencing college students＇ consuming behavior by the different ways.