企业新闻中的企业识别编码与企业形象解码研究

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摘要本文从同一文化内交际的视角结合系统功能语言学和关联理论分析了民族文化、企业文化、企业识别和企业形象之间关系,构造了企业新闻中企业识别编码与企业形象解码的研究框架,并使用这个框架分析了在高权力文化语境中海尔集团的两则领导视察新闻借助权力主位结构促进企业识别和企业形象最大关联的过程。

作者李宗文

机构地区顺德职业技术学院外语系

出处《东南传播》 2011年第8期80-82,共3页 Southeast Communication

关键词企业新闻企业识别企业形象文化主位关联

参考文献10

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东南传播

2011年第8期

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