试论高校BBS的社会职能

On the BBS’s Social Functions as New Media in Colleges and Universities

高校BBS是在计算机网络上运行的以帖子为中心、以版面为形式的网络传播系统,也是网民常用的网络服务之一。其社会职能主要有:社会沟通功能、塑造形象功能、引导舆论功能、控制信息功能、文化传承功能和娱乐消遣功能。

Bulletin Board System （BBS） is a new media which operates on the Internet and through which information can be spread and Internet service can be provided. This article studies six social functions of BBS communication in colleges and universities, such as social communication, image creation, opinion direction, information control, culture continuity, and amusement.