大学新生消费异化行为浅析

A Brief Analysis of Freshman Consumption Dissimilative Behavior

大学新生作为当今社会特殊的消费群体,其消费行为在受到家庭、学校及社会消费主义思潮等因素的影响下,逐渐呈现从众性、炫耀性和结构不合理性等消费异化的现象。在分析出现这些现象原因的基础上,拟从个人、家庭、学校、社会等四个方面帮助他们树立正确的价值观和消费观,为大学新生树立理性的消费观和科学的消费行为提出一些建设性的建议。

As a special consumer group and influenced by family, school and social consumption trend, freshmen’s consumption is dissimilated by blind consumption, flaunty consumption and irrational consumption. Based on the analysis of the causes behind, this article aims to foster college students’ correct outlook on values and consumption with the joint efforts of individual, family, school, and society. The article also offers some constructive suggestions to enhance freshmen’s consumption consciousness to a rational and scientific level.