摘要
创新,是经济发展的本质规定。文化,是衡量世界发展的重要尺度。网络文化产业发展,正是一种创新性的发展。它既同经济周期、长波理论紧密关联,又具有反经济周期的特性,呈现出逆势上扬的特点。当然,网络文化产业的反周期与逆势上扬,并不一定是消费者直接付费的增长,而可能是其间接支出的累积,例如广告投入的力度加大。中国网络文化产业,正进入发展的黄金时期。
Innovation is the essence of economic development and culture is an important measurement of the world's progress.As an innovative one,the network industry has close relationship with economic cycle as well as long wave theory,and also has the feature of increasing against economic cycle.Of course,this development at the economic valley doesn't necessarily mean growth of direct payment from customers.It may be accumulation of indirect expense such as strengthening advertisement investment.China's network culture industry is stepping into its golden age now.
出处
《兰州商学院学报》
CSSCI
2011年第4期49-56,共8页
Journal of Lanzhou Commercial College
基金
教育部人文社会科学研究规划基金项目"网络文化产业发展对策研究"(10YJ860012)
浙江省哲学社会科学规划课题"浙江网络文化产业发展对策研究"(10CGYD69YB)成果之一
关键词
经济周期
长波理论
网络文化产业
economic cycle
long wave theory
network culture industry