论柳永词在北宋的传播动力

Communication Power of Liu Yong's Poetry in the Northern Song Dynasty

柳永词在北宋社会广为流传,其传播动力得之于:其一,柳永能够把握住时代的脉搏,顺应时代的需要,在创新中得到原动力,获得社会的高度认同;其二,柳永敢于直面"雅"与"俗"的选择,并以主动的姿态选择"俗",满足新兴的市民阶层的审美要求,从而使其词得以广泛流传;其三,柳永成功利用传播媒介扩大其影响力,促进了柳词在北宋的传播与消费。

Liu Yong was the first professional poet in the literature history of Song Dynasty,who engaged in the composition of ci—a new lyric form in Song Dynasty——with all his heart.He also was the first who was good at applying communication means to help himself achieve great success.This paper takes the communication environment of Liu Yong＇s poetry in North Song Dynasty as an entry,follows the clue ＂writer—works——readers＂ and penetrates the phenomenon that Liu＇s poetry were very popular then to conclude the communication power of Liu＇s poetry in North Song as follows： 1） Liu was capable of mastering the ＂pulse＂ of the times to meet the needs of times.So innovation was the source power of his works which were highly identified by the society;2） Liu was brave enough to face directly the option between ＂elegant＂ and ＂common＂ and finally selected ＂common＂ actively to meet the taste of rising townsfolk class,resulting in the widely spreading of his poetry;3） Liu＇s success was due to his application of communication media which not only expanded his influence,but also speeded up the communication and consumption of his poetry in North Song Dynasty.