郑州市入境旅游者的购物需求与旅游商品的设计开发

On Studying the Shopping Demands of Entry Tourists and the Design and Development of Tourism Commodities in Zhengzhou

郑州市的旅游业经过20多年的发展,形成了庞大的产业规模。但旅游商品业却始终是郑州旅游产业中的薄弱环节,存在诸多问题,这严重地阻碍了郑州旅游商品的发展。分析了郑州市入境旅游者的购物需求以及目前郑州旅游商品生产的现状和问题,并提出郑州旅游商品生产企业的旅游商品开发策略。

Tourism in Zhengzhou has formed a huge industrial scope after over 20 years＇ development.However,the industry of tourist commodity remains a weak link in the tourism industry in Zhengzhou.Many serious problems stop the development of tourism commodities in Zhengzhou.This paper analyses the shopping demands of entry tourists in Zhengzhou as well as the current situation and problems of tourist commodities production in Zhengzhou.The paper also presents the development strategies of tourist commodities in tourism commodity companies in Zhengzhou.