浅析食品行业营销道德问题及对策

Marketing Morality Problems of Food Industry and the Strategy

近年来,食品行业的不道德营销行为日益严重,食品安全问题频发,严重危害了人们的身心健康和生命安全。本文针对食品行业中的不道德营销行为,阐述了食品行业营销道德方面的主要问题及其成因,并指出要将强食品行业的营销道德建设,离不开政府、行业协会、社会舆论和企业等各方面的共同努力。

Nowadays, there are more and more immoral marketing behaviors appear in the food industry. The safety problems of food are getting worse, which seriously jeopardize people＇s health. This article talked about the major marketing morality problems in food industry and its causes, pointed out that government, food trade association, the society and enterprises themselves should work together in order to built better food industry＇s morality standards.