城市文化旅游演艺产品的触媒效应研究——以《印象大红袍》实景演出为例

Catalyst Effect of City Cultural Tourist Performance Products——A Case Study of Impression DaGongPao's Live Performance

随着我国的旅游城市的快速发展,为了提升整体形象内涵,构建旅游城市的品牌影响力。需要借助有突发性的外力助推。本文基于触媒理论对城市文化旅游演艺产品的触媒本质及特征入手进行分析,并以该类型中的典型范例《印象大红袍》实景演出为研究对象,阐述武夷山市在不同历史发展阶段的触媒功能性演化,解析《印象大红袍》实景演出产品作为武夷山市发展触媒体的主要运作过程,进而总结其对武夷山市的触媒价值和意义。

With the rapid development of tourist cities in China,in order to improve the whole image,the construction of the brand influence in tourism cities needs the help of sudden force.This paper analyzes the catalyst essence and characteristics of cultural tourism acting based on catalyst theory,takes a typical example Impression DaGongPao subject-live performance of this type as a case,and then describes the functional evolution caused by catalyst effect on the different historical development stage of Wuyi Mountain City.Analyzing the main operation process of Impression DaGongPao＇s real performance products as city development media in Wuyi Mountain City,and then summarizing its catalyst value and significance to Wuyi Mountain City.