高校学术期刊传播策略研究

Research on Circulation Strategy of the Journal

传播策略对高校学术期刊发展和学术繁荣具有积极的促进作用。现行的高校学术期刊传播策略存在主动性、创新性、普遍性不足和主题不突出的问题,影响了高校学术期刊社会效益的发挥和向更高层次的发展。要充分认识高校学术期刊传播策略的急迫性与重要性,着力在正确的舆论导向、高校学术期刊特色、传统与现代的结合、优质稿源开拓等方面实施突破,树立高校学术期刊传播的可持续与无止境理念。

Circulation strategy is not only essential for journal publication,but also very useful for developing and flourishing journals.Some problems arise in publicizing journals,such as lack of creation,initiative,universality,and no central theme,which influences its social interest and higher –level development.It is necessary for publicity to fully realize the importance and urgency,explore effective ways and means;meanwhile,setting correct guidance,developing journal＇s characteristics,combining tradition with modern,and exploring excellent essays are also important.All in all,to set up the concept of journal spread is a sustainable task.