岳麓山风景名胜区文化旅游资源深度开发研究

A Study of Deep Development of Cultural Tourism Resources of Yuelu Mountain Scenic Area

岳麓山风景名胜区不仅具有丰富的自然景观资源,而且经历了千余年的人文积淀,融祖国文化之精华的儒、释、道于一体,是享誉天下的名山。在已有的研究中,对岳麓山风景名胜区的研究集中在自然景观和自然资源的分布上,对其文化内涵研究较少。研究发现,岳麓山风景名胜区有着丰厚的历史人文底蕴,抗战文化、辛亥革命文化、红叶文化、宗教文化、书院文化、湖湘文化等文化旅游资源非常突出,通过深挖岳麓山的文化内涵,可确立岳麓山的"红文化"品牌,并通过品牌塑造、产品开发、目标市场促销、综合营销、加强管理和服务等措施对岳麓山风景名胜区进行文化旅游资源的深度开发。

Yuelu Mountain scenic area not only has abundant natural resources,but also experienced more than a thousand years of human heritage accumulation,integrating Confucianism,Buddhism and Taoism into entirety and it is renowned in the world famous mountains.The existing study of Yuelu Mountain Scenic Area has focused on the natural landscape and the distribution of natural resources,but fewer on the cultural connotation.According to the previous study,Yuelu Mountain Scenic Area has prominent and rich tourism resources of historical and cultural heritage,Anti-Japanese War Culture,autumnal tints,religion,academy,cultural tourism resources of Hunan culture.Through further study on the cultural implication of the Yuelu Mountain scenic area,the ＂Red Culture＂ brand can be established,through brand building,product development,target market promotion,integrate marketing,and enhance management and services and other measures of Yuelu Mountain Scenic area ofcultural tourism resources could be further developed.