摘要
采用文献资料、综合归纳等研究方法,运用生态学、广告学的相关原理,分析我国户外体育广告的现状及表现形式,探讨其发展特征和趋势。认为未来我国户外体育广告的发展方向将是以人文的、美学的、整体的和可持续发展的设计理念为主导,以更加开放、更加多元的设计形式为趋势,从而拓展户外体育广告的设计生存空间。
Literature material, comprehensive induction and the concerning principles in cology and advertsing are involved in this research to analyze the current situation and expression forms of China＇s outdoor sports avertising and to discuss its development characteristics and trend, with the result indicating that the development China＇s future outdoor sports advertising will be directed by the design concept of being humanistic, aesthetic, integral and sustainable. It will possess the trend of more open and more diversified design forms in order to expand the lebensraum of outdoor sports advertising.
出处
《成都体育学院学报》
CSSCI
北大核心
2011年第8期33-36,共4页
Journal of Chengdu Sport University
关键词
户外
体育广告
生态化设计
outdoor
sports advertising
ecological design
