深圳国际园林花卉博览园运营模式转型研究

Research on Transformation of Operation Mode of Shenzhen International Landscape Flowers Exposition Park

追溯了深圳国际园林花卉博览园的建成和使用历史,分别分析了园博园在会展期间以及会展后期至成功转型前的运营模式、效益,并通过相关数据说明深圳园博园的运营状况在会展结束之后陷入了两难的困境,揭示出深圳园博园运营模式转型的必要性和紧迫性,并且详细介绍了其自会展结束后,在调整运营、企业托管与合作论证、免费开放3个阶段、历时2年多的转型历程,分析了转型并未达到预期效益的原因,强调深圳园博园的运营模式应以社会效益最大化为目标,并以免费开放作为转型方式。事实证明,免费开放不仅能增加游客量,取得较大的社会效益,还能增加园内间接的经济收入,从而扭转运营困境的恶性循环。在此基础上总结了会展型综合公园的特点,以期为未来举办园艺博览会、开展会展型综合公园建设与运营、创建国家重点公园等工作提供有益的技术支撑与参考信息。

After a brief review of construction and usage history of Shenzhen International Landscape Flowers Exposition Park,the paper had analyzed its operation mode and benefit perceptively during exhibition period and the period after exhibition but before successful transformation.Based on relevant data,it could be known that the operation of exposition park had been reduced into a plight after exposition finished,and it revealed the necessity and urgency for transformation of operational mode.It had introduced in detail the transformation progress of three stages covering adjustment of operation,enterprises trusteeship and cooperation demonstration,and free open throughout more than 2 years.It had analyzed the reason why expected benefit hadn＇t been arrived,and emphasized that the operation mode of the park should be with maximization of social benefit as the target and free open as the transformation form.It had been proved that free open could not only increase tourist capacity and obtain great social benefit,but also increase indirect economic income;finally change the vicious circle of operation plight.On this basis,characteristics of comprehensive park of exposition type had been concluded,so as to provide technical support and reference for holding horticultural exposition,launching construction and operation of comprehensive park of exposition type,and establishing national key park in the future.